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Replacing the new consumer textile industry channel marketing "multi faceted flowering"
His：4663 Time：2018/5/15 22:24:34
Reporters learned from many markets in Beijing, Sichuan, Zhejiang, Liaoning and so on. The festive red package is the leading manufacturer of bed sales. At home textile terminals in many markets, discount promotions are generally seen as festive red home textiles. Apart from Luo Lai, Fu Anna, Xin Ting, violet, Vico, Hui Yi and other brands, most of them have 5~7 discount, some bedding series even lower than 70 percent off.
In the home textile District, the 7 layer of Beijing's Han Guang Department store, according to the home counsel of the Luo Lai special cabinet, with the approaching of the Spring Festival, the weekend became the concentrated time for the consumer to buy home textiles, and compared to the upsurge of the previous year, the new consumption performance was better, accounting for about 40% to 60% of the sales of the special cabinet. "Near the Spring Festival, there are more people to buy 4 pieces," said a Hangzhou franchisee of the home spinning of the bird's home. Even in 2013, the overall situation was not very good, but in the first year of 2014, many home textile enterprises were already busy with production, and many products had already sold out of goods. In addition to the fierce fighting in the physical stores, online brand stores are not showing signs of weakness. And echoing with the entity store, online sales are still leading in red.
At the same time, cloth soft clothing consumption is also "happy to see", big to curtains, carpets, small to pillow, tablecloth, consumer demand for home cloth is increasing and increasing. In the interview, the reporter found that, unlike the purchase of bed product suites to choose shopping malls, franchised stores, consumers in the purchase of home soft clothing, most will choose the nearer home shopping or wholesale market, or the choice of online shopping. According to Taobao's customer service staff, orders are high every year and often need to stay up late to place orders and deliver goods.
In addition, the new year has also promoted the sale of non decorative household textiles such as towels and bath towels. Even the industry and terminal have been leading
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